Cookies & Data

The short version. HerePrice's own features set no cookies. We keep three small things in your browser's local storage. Only after you say yes to analytics, we also run two analytics services: Vercel Web Analytics, which is cookie-free, and Google Analytics 4, which sets cookies. Only after you separately say yes to advertising, we show banner ads from a third-party ad network, which sets its own cookies. Say no and no ad is requested at all. Nothing is sold to anyone.

1. Cookies, and what we use instead

A cookie is a small file a website asks your browser to keep, which is then sent back to that site's server on every single request. Cookies are what most sites use to recognise you across page loads.

HerePrice's own features do not use them. We use local storage instead — a similar browser feature with one important difference: it is never transmitted anywhere. It is read and written only by the page you are looking at, and it never travels to our servers with your requests.

The one exception is Google Analytics, which sets its own cookies — but only if you allow analytics. If you don't, no cookies are set at all. The table below is the literal truth of what is stored.

2. What is stored in your browser

If you decline Preferences, the wishlist and comparison still work — they simply live in memory for the current session and are gone when you close the tab.

3. What analytics records, precisely

Only with your consent. Vercel Web Analytics records a page view per page you open, along with the referring site, your approximate country, and your device, operating system and browser type. It does not use cookies, does not write to local storage, and does not build a cross-site profile of you.

Google Analytics 4 records the same kinds of page views and the events below. Unlike Vercel, it uses the cookies described above to recognise a returning browser by a random identifier, which lets it count visitors as well as visits. Like any request to Google's servers, your IP address reaches Google, which uses it to estimate an approximate location. We have switched off Google Analytics' advertising features (Google Signals and ad personalisation) for HerePrice.

On top of page views, we record these specific product events:

• Viewing — which product page or category page was opened.
• Searching — the search text you typed, and how many results came back. Please don't type anything personal into a product search; we have no use for it and would rather not receive it. Anything that looks like an email address or phone number is removed before a search is sent to Google Analytics.
• Comparing — when a comparison is opened or a product is added to one.
• Filtering and sorting — which brand filter or sort order was chosen.
• Expanding specifications — whether a "Show more" spec table was opened.
• Leaving for a retailer — when a "Buy" or store link is clicked (Amazon, Flipkart, Croma or Reliance Digital), which retailer and website it leads to, and which product it was for.

That is the entire list. We do not record your name, email, IP address, precise location, payment details or any account information — HerePrice has no accounts and no login, so most of that does not exist here in the first place — and we never send anything that identifies you to Google Analytics.

4. Third parties

• Vercel hosts HerePrice, so it processes the technical request data any web host must see, including your IP address, in order to serve the page. It also provides Vercel Web Analytics, described above.
• Google Analytics, provided by Google, is our second analytics service and only runs with your consent. Google processes that data under its own privacy policy; see also how Google uses information from sites that use its services.
• Google Fonts serves our typeface. Loading a font is a request to Google's servers, governed by Google's own privacy practices. We use it only to render text.
• Retailer image servers. Product images are served by the retailer that lists the product — Amazon, Flipkart, Croma or Reliance Digital — so your browser requests those files from them directly. Clicking a Buy link takes you to that retailer's site, where their own policies apply.

Our own product data comes from our backend, which your browser never contacts directly — those calls are proxied through the site, so the backend does not receive your IP address. No data is sold or rented. If you allow advertising, the ad network's own script runs in your browser and will see your IP address and user agent, as any site you visit does — we do not send it your name, your email, or anything you have looked at on HerePrice.

5. How long things are kept

• Your consent choice stays until you clear it or your browser data is cleared. Bumping the policy version also resets it, so you get asked again if what we do changes materially.
• Wishlist, comparison and recently viewed stay in your browser until you remove the items or clear site data. The recently viewed list holds ten products at most.
• Analytics is retained by Vercel under their retention policy, and by Google for the retention period set on HerePrice's Google Analytics property. Google Analytics cookies expire after up to two years, or sooner if you withdraw consent. Neither is ever tied back to an identifiable person by us.

6. Changing or withdrawing your consent

You can change your mind at any time, and it takes effect immediately — declining analytics stops any further events being sent and deletes the Google Analytics cookies, and declining preferences erases what was saved.

Withdrawing consent clears the stored decision and asks you again from scratch. Analytics already loaded in the current tab stops receiving events immediately; reloading the page removes it entirely.

7. Clearing everything yourself

You can wipe all of it from your browser's settings — usually under "Privacy" or "Site settings", then search for this site and clear its data. That resets your consent choice, wishlist, comparison selection and recently viewed list, and removes any Google Analytics cookies. Browser features like private browsing or storage blocking are fully respected: if storage is unavailable, HerePrice keeps working and simply remembers nothing.

8. Contact

Questions about any of this can go to privacy@hereprice.com. See also our Privacy Policy and Terms & Conditions.